Smart Loyalty, One Coffee at a time

15 April 2025

Seamless self-serve coffee solution for national retailer

A well-known UK supermarket needed a smarter way to manage its free coffee benefit—offered daily to loyalty members with a purchase. As the scheme grew and reusable cups replaced disposable ones, store teams struggled to monitor use and prevent misuse.

The Solution

VMC created a bespoke digital vending system using our Flex software. The solution verifies purchase eligibility, limits drinks to one per day, and works independently via mobile data—no staff input required.

Now rolled out across hundreds of stores, these Smartvend scanners deliver a frictionless self-serve experience for customers and ensure the loyalty benefit runs smoothly at scale.

At a glance:

Unique multi-layered vending solution
Bespoke software designed by VMC
520 Smartvend scanners installed
Instore set up at over 300 locations

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